The “Look at Me” Culture’s Statement Piece.

I have been working on this post on and off for months. I guess I previously have not published it because I wanted to talk to more people about this trend and find out what they thought.

Clear. Perspex. Clutches. The “Look at Me” culture finds and flaunts it’s very own statement piece… Oh My.

When I first heard about this trend in April I honestly thought someone was having me on.. why would you want everyone to see what was in your clutch? But I guess that is the point.


Nope. I still don’t get it, what about the emergency things we often keep in there? Tampons or panty-liners, breath mints or deodorant? Just display? Or like me do you have as much “touch up” makeup as you can fit in (plus phone, keys, money and I.D)? This way I guess at any night out, party or wedding it will be easy to see who is the one to take bathroom breaks with.

I understand for some people it unravels the allusive mystery of just what is inside + allows us to see the brands and amazing belongings someone might have.  Good for jealousy, gossip and need I state the totally obvious? Stealing! I have noticed many celebs holding their perspex clutch with another smaller one inside of it. A box or bag for your clutch, brilliant! I have one of them at home, that I store it in..


Another bonus? If it rains your items will stay dry… but to be honest even in torrential downpour my clutch is the last thing to get soaked.

This trend has been spotted on celebs like Dita Von Teese, Olivia Palmero and Sienna Miller.

90% of the women surveyed had not heard of these clutches and could not understand the appeal. 100% of the women surveyed stated they did not own one and 95% did not want one {5% of these stated that they actually would try one of these clutches if it had a rich pigment colour, was patterned or had texture … and was therefore not so transparent}

The clear ones bring to mind the plastic baggies used to store liquids on long haul flights. While I can’t get my head around the completely clear ones, I would consider one that was heavily coloured or textured.. as long as you couldn’t see everything inside. {Will admit the golden one below is Fab!}


Has anyone tried this trend? What do you think? Will you be adding it to your wardrobe?

Kooklah Xo


Inspired by Charlize…

One thing I have always remembered is an article I read about Charlize Theron, she stated that while she enjoyed getting dressed up and recieving male attention it was actually females that she dressed up for. Who else would appreciate the effort she reasoned? I can see her point. Females will realise and understand the effort you went to get dolled up, how genius the outfit you put together is but also recognise a trend, style, brand. From the moment I read this article, I was inspired.

It changed my outlook, sure I like when a guy notices you or says you look pretty but I love it when I wear an item and get that squeal of recognition from a girl who knows where I got it, or maybe what inspired me to wear it or because for her, it reminds her of something important or fun. It’s like you instantly belong to this secret club.

This for me, links hand in hand with something important. TELL her she looks good. Tell your sister, mum, cousin, best friend… but also tell the girl you have just met, or the woman walking past you in the street. Trust me, it is such a great feeling to have someone stop you and tell you that you look amazing or that they love an aspect of your outfit. It also feels great to pass on the compliment knowing you’ve put a smile on someone’s face and given them a feeling of validation and admiration.

Here is a moment where just that happens! Happy Styling, Kooklah Xx

Sex and the City Movie-
Carrie walking down the street and been complimented by the girls who love her dress.