Shop Til You Drop + Then Some..

Many Australian magazines have folded this year, the internet surge + smart phone trend have definitely changed the way magazines are used by most readers, especially women. Been able to search not just ‘Google’ but also specialty websites, brand/label/company sites as well as blogs and online versions of publications has meant that I stopped buying magazines.

By looking up information online, the content I needed was right at my finger tips. I could access new trends or stories in an instant, instead of waiting a whole month for the next magazine to come out. I still wished for a magazine that would do something new – with not the usual suspects for covergirls. I wanted something fresh, unique, little bit left of centre + something inspiring. Enter Shop Til You Drop … I know this magazine has been around for numerous years but they have recently changed the format and since October have released a new edition each fortnight.

This is the first Australian magazine to make this move, I think it is great – the challenge is to keep content fresh, new and vibrant. There is no room for ‘filler’ content and it enables the magazine to stay with the most current fashion as well as take inspiration from events and online bloggers. The covergirls haven’t been oh-so-typical either, think Alexa Chung {so unique in style}, Olivia Palermo {one of the most stylish women on the planet – her style is classic, feminine + fresh} and Rosie Huntington-Whiteley {a model with approachable style taking the world by storm}.

There is also recognition of the surge in online shopping, throughout the magazine there are icons for content that can be further viewed online as well as the cost of items, sizes available and where to buy from. They also have sections where you can ‘shop the shoot’ as well as their very own e-boutique. Buying these editions each fortnight has become a guilty pleasure of mine! Read Alexandra Carlton’s {editor} brief on the change here … did I mention it costs less than $6? This means you can grab a caramel latte and the mag for $10 and have some much deserved YOU time!

Image from shoptilyoudrop.com.au

Image from shoptilyoudrop.com.au


Have you picked up a copy of the refreshed magazine? What are your thoughts? I am excited to get the next issue – although I am still reading the latest one…
Kooklah Xo

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